Valentine’s Day Spending on the Rise

More than 20 billion dollars are expected to be spent on Valentine’s Day gifts or celebrations this year.
According to the National Retail Federation, 2019 spending is projected to be higher than last year, despite the fact that only 51 percent of Americans celebrate the holiday.

Of the tens of billions of dollars projected to be spent on Valentine’s Day celebrations, it’s expected that almost six billion will be spent on jewelry and flowers.

“Valentine’s Day is crazy.”
 
“Love is in the air, this is Bonnie at Flower Central how can I help you?”
 
“We go non-stop. We start at 4 or 5 in the morning,” said Niki Brose/owner, Flower Central.
 
It’s pretty much expected to have all hands on deck at flower shops on Valentine’s Day. The National Retail Federation estimates that 35 percent of gifts given on February 14th are flowers.
In years past, Flower Central has filled close to 500 orders for the one day.
 
“The more organization there is, the better off we are,” said Brose
 
“Roses are one of the biggest sellers for Valentine’s Day. Red, of course, being the top seller. You can get roses of all colors or a single rose of literally all colors.”
 
“Oh, rainbow roses are a lovely choice.”
 
Seventy-five percent of orders for the heartfelt holiday are red roses, which is why the owner of Flower Central ordered seven thousand just for this week.
That compares to the three hundred she’d order for an average week.
Brose said Valentine’s Day is the single busiest day of the year, followed by the busiest week leading up to Mother’s Day, and the busiest month, December.
 
Brose advised, “You just have to be prepared and take care of it because that’s how you pay your bills.”
If you’re shopping for something flashy instead of fragrant, you’re not the only one.
 
“Christmas is first and Valentine’s Day sales are usually second on the list for high sales,” said Tracy Belzer, owner, and manager of Rick’s Jewelry.
 
18 percent of Valentine’s Day gifts are jewelry items. Belzer said necklaces, diamond earrings or anything heart shaped are the biggest sellers.
 
Belzer said, “People are looking. Especially guys. Most of our sales are from gentlemen and they like to come in pretty much last minute.”

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