This season, UMary ticket holders have a new way to walk through the gates for ALL Marauder sporting events.
This year, UMary issued cards for their fans that purchase tickets in advance to go to all sporting contests. The cards are for Varsity Club members.
“They have an opportunity to go to everyone of our home events for every single sport,” Becker said, “whether that be fall, winter or spring sports.”
Varsity Club members walk up to the gate and have their card swiped.
“The same type of a read-sweep that our students and faculty have [on their M cards],” Becker said. “Why not swipe those cards and gather that information that way instead of on the paper process.”
The system works similar to how students are allowed access to games, but for UMary the card tracks the events you attend so the university can send you information tailored to your sports interest.
“Instead of throwing darts in the sky,” Becker said, “We can make it more personal and make it feel like we are engaged with them as well as they are with us coming to our sporting events.”
The card data also helps another important group for the Maruaders: Business owners.
“Of a possible opportunity of a partnership or a sponsorship,” Becker said. “I can give you demographics of who you will be reaching if you were to advertise with us, whether it in program or in one or our facilities with a billboard.”
From a cost perspective, Kevin estimates the switch from paper tickets saved the athletic department thousands in printing.
“To not have all these tickets that you’re printing out in advance,” Becker said, “and you’re wasting tickets if you don’t use them at the game.”
These cards are just for season ticket holders. For fans seeking to watch a single game, you will still be issued a paper ticket.