Finding out the true economic impact things like sports tournaments have on the cities they’re hosted in has gotten a bit easier to track.
Visit Minot’s executive director says they started using a service that tracks direct spending on March 1, which is when the State B boys basketball tournament was in town.
She says it shows that the weekend brought in $2.5 million.
In the past they could estimate, but this new program gives them specifics.
“It enables us to do a better job and then it’s not just gut instinct or guesses on the true value. And so, you know what, there’s a lot of value in data and so we plan to use this module to our benefit and get a lot of return out of it, certainly,” said Stephanie Schoenrock.
The organization also uses a program that tracks GPS and can show how many people are coming into the community and where they came from.
The numbers from the national women’s college hockey tournament from a couple of weeks ago should come out in a few weeks.