Tracking tourism is easier, thanks to new program in the Magic City

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Finding out the true economic impact things like sports tournaments have on the cities they’re hosted in has gotten a bit easier to track.

Visit Minot’s executive director says they started using a service that tracks direct spending on March 1, which is when the State B boys basketball tournament was in town.

She says it shows that the weekend brought in $2.5 million.

In the past they could estimate, but this new program gives them specifics.

“It enables us to do a better job and then it’s not just gut instinct or guesses on the true value. And so, you know what, there’s a lot of value in data and so we plan to use this module to our benefit and get a lot of return out of it, certainly,” said Stephanie Schoenrock.

The organization also uses a program that tracks GPS and can show how many people are coming into the community and where they came from.

The numbers from the national women’s college hockey tournament from a couple of weeks ago should come out in a few weeks.

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